Simply put, there are two standard materials used: wood & metal. Wood is generally warmer in tone than metal. Maple tends to be the most popular wood used for snares. The sound of maple is described as warm or dark. Woods of other densities will results in tones that may be either brighter or darker.
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Steel is the most common metal used for snares but brass, copper, aluminum, and bronze models can also be found.
Drum Workshop (DW Drums) actually has a model that uses a 10-ply maple shell in the center and heavy-gauge brass on the outer edges. This "Edge Series" snare makes a lot of sense given that maple is warm and metal is bright. Could the result be a perfect blend?
It would be good to give an "honorable mention" to innovate designs that enhance the sound of a snare drum.
The first is called venting a snare. Basically the shell is opened by either drilling large holes in the side of the shell, or literally having a gap in the shell.